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UK Retailers Buoyant Despite the Cost of Living Crisis

Hillary Opondo Jan 19, 2023

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The UK Office for Budget Responsibility and the Bank of England are now convinced that the country faces a terrible economic recession. But some facts have not obliged. Despite different expectations, Britain’s output rose by 0.1% in November. For that reason, financial experts in the UK have changed forecasts. Some analysts think that we might not be in a recession after all. They believe economic data could get even better when officials announce December reports. British consumers spent considerably despite the crisis.

The growth in November was attainable, thanks to the resilient services sector in the UK. In any case, the industry involves everything from shopping and haircuts malls to legal and bank services. It also involves other activities, such as communication and entertainment in the city. Generally, the sector accounts for about 79% of the UK's national output. Other sectors, such as construction, remained flat due to the rising interest rates and dipping manufacturing. Yet, the 2022 Christmas brought amazing economic news.

Meanwhile, relentless strike actions, rampant inflation, soaring energy bills, budget cuts, and tax hikes remained seemingly never-ending. But from the retail park to the high street, sales remained brisk. Sales boomed across the UK in almost all sectors, including Nike Air Force trainers, beauty products, and supermarket groceries. Overall, the tills kept rattling during the festive season. Marks & Spencer saw sparkling wine & turkeys deliver about a 6.3% increase in sales via its food halls.

On the other hand, the Mid-market Sainsbury defied the odds to attain a 7.1% increase in sales through Christmas. Other firms performing well included Boots, Greggs, and high street giants Tesco. Besides, Corks were booming in Britain’s largest wine retailer, with price cuts undermining shoppers. The amazing part is that sales hit 21.2% above the pre-pandemic gauge. But the sales rise did not occur in shops alone.

Passenger numbers in aviation at Heathrow rose by 90% from the 2021 festive season when the Covid-19 Omicron variant blighted festive gateways. The UK space sector is also booming despite the aborted Virgin Orbit launch mission in Cornwall. In the meantime, the Germany Rocket Factory Augsburg signed a multi-year contract for rocket launching on the Shetland Islands. The UK space industry generates about £16.5 billion in returns.

Above all, reports indicate that the Shell-led consortium had discovered gas in the southern North Sea. The news is a good tidings indicator. The National Statistics Office reported that the UK hourly output had recorded the fastest growth among the G7 nations. All in all, JP Morgan Chase says up to three-quarters of UK business leaders plan to increase their enterprises and have no intentions to conduct any layoffs.

Hillary Opondo

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